Aberturret

Glenturret Whisky – Launching Their First Ever Gin – The Aberturret

The Challenge

Following successful collaborations on their 7 and 10-year-old whiskies, Glenturret Whisky approached us with an exciting brief: to craft a compelling, story-led campaign for the launch of their first ever gin. They wanted to capture the spirit of their heritage while introducing a fresh product to their audience — with visuals rooted in the soul of Scotland.

The Solution

Leveraging our deep understanding of Scotland’s natural landscape and Glenturret’s brand story, we developed a bespoke creative strategy to position the new gin authentically within the market. The campaign was built around the unique setting of Loch Turret, nestled near the distillery, capturing the essence of place and product.
We provided end-to-end production services including pre-production planning, story framework development, location scouting, filming, drone operations, photography, and post-production editing. The creative freedom entrusted to us allowed for an organic, visually rich narrative that aligned beautifully with Glenturret’s brand values.

The Outcome

The final campaign delivered a suite of cinematic visuals and storytelling assets that seamlessly integrated into Glenturret’s launch strategy. The client was thrilled with how the campaign elevated their market positioning, celebrated their Scottish heritage, and visually distinguished their new gin within a competitive space.

Photo-graphy

Creating for those who dare to stand out

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