Bodycore
Elevating a National PT Mentoring Brand
The Challenge
Bodycore, a UK-based personal training mentoring company, set their sights on national growth and needed a campaign that clearly communicated the simplicity, effectiveness, and premium quality of their services. Their goal was to attract the next generation of personal trainers while positioning themselves as a market leader in professional fitness education.
The Solution
We developed a clear-cut, strategy-led campaign designed to resonate with Bodycore’s target audience. Central to this was a brand story video that showcased the journey of becoming a personal trainer through Bodycore’s mentoring program — emphasising how accessible and transformative their service is.
To strengthen their online visual identity, we produced a suite of high-quality photography and education-focused video content to support the launch of their new app. Every piece of content was crafted to enhance the learning experience for Bodycore’s clients and reinforce their positioning as a premium, forward-thinking brand in the fitness education space.
The Outcome
The campaign helped modernise Bodycore’s brand presence, creating a more cohesive and aspirational visual identity. The launch of the app was met with positive engagement, while the brand story video became a cornerstone asset in their national growth strategy, contributing to continued expansion across the UK
01 PT Mentoring session introduction
02 Train to deliver a pt session
03 Perform a practice gym based assessment
04 Advanced techniques for the final assessment
Photo-graphy
Working with Humza and BlvckSheepMedia has been amazing for BODYCORE! From the start, Humza really understood our vision and has helped us build a stronger brand, launch our bespoke app, and improve our online presence with a custom crafted brand story video.
His content strategy has not only brought in more sales but also made a real impact on how we deliver our PT courses. The instructional videos he’s created have been a game-changer for our mentors, making it so much easier to provide top-quality mentorship for our trainees.
Couldn’t recommend him enough, and we look forward to working with his company consistently as we scale continue to scale our brand nationally!
