STRGHT LNES

Showcasing Individuality Through Contemporary Tattoo Culture

The Challenge

STRGHTLNES, a contemporary tattoo studio specialising in fine line and minimalistic concept tattoos, wanted a campaign that visually captured the essence of their brand: celebrating individuality and the beauty of being different. Alongside this, they needed new, visually rich content to showcase their uniquely designed studio space — a key part of their client experience and brand identity.

The Solution

We developed a visually-led content strategy centred around STRGHTLNES’ ethos of personal expression and minimalistic design. Through a carefully planned shoot, we created a collection of imagery and film content that reflected the studio’s aesthetic and atmosphere, highlighting both the artistry of their work and the considered details of their space.
The campaign focused on capturing the emotion behind the art — from the precision of the fine line tattoos to the individuality of each client’s story — while also elevating the visual storytelling of their studio environment. This new content now forms the backbone of their digital presence, allowing them to communicate their distinctive style and ethos to a wider audience.

The Outcome

The result was a clean, contemporary content suite that seamlessly aligned with STRGHTLNES’ brand values and visual identity. The campaign not only strengthened their online presence and increased engagement across digital platforms but also gained recognition from global tattoo and art-focused pages that showcase standout contemporary tattoo work. This exposure has helped position STRGHTLNES as an internationally recognised name in the fine line and concept-driven tattoo space.